To design the apps, I worked as solo designer on paper/whiteboard, Photoshop & After Effects. I designed wireframes, then hi-fi mockups and prototypes. I did reviews with the CEO, CTO and developer. I designed features like the Profile, the Media Gallery, a complex Instant Messaging feature with threads, analytics dashboards... I also worked on the company branding and marketing materials — I even reached out to some journalists and acquired 7 press articles, including Venture Beat, Sony Blog, Maddyness, French Web... I also managed the launch on Product Hunt and made a motion design (see below) to introduce the app redesign to users, hoping that it would be shared by the celebrity featured in the video, Ranz Kyle. He shared it and the motion got tens of thousands of views which allow us to acquire thousands of new users without real investment.